Three years after her debut LP, a new single from Berlin-based Argentinian artist Catnapp ahead of her Trust album release, out on Monkeytown on May 20. The press release for this seems to acknowledge that connections will inevitably be drawn to artists like 100gecs, etc., but attempts to cut through that noise a bit:
Trust does border on overload, but again, that’s by design. The LP arrives at a time when attention spans are short, interruptions are constant, multi-tasking has become routine and practically the entire history of music is now accessible at the push of the button.[…] Call it hyperpop if you must, but pop concentrate might be a more accurate term.
I agree with the sentiment; it’s hard to keep a listener’s attention these days, and especially hard to draw them in to a new full length for long enough to appreciate a narrative. But Trust makes a valiant attempt to achieve this kind of focus. Anchored by the pleasant contrasts inherent in Catnapp’s delicate voice and energetic delivery, the album strikes a balance between the sound of the new guard of hyphenate hyperpop-gabber-trance producers like Aamourocean and established progenitors of what might now fairly (though reductively) be called proto-hyperpop, Modeselektor (who feature on two songs on the album).
In a vacuum, I’d call this album (and its lead single) a great addition to the never-named Berlin electro-hop genre for which Modeselektor have been such emphatic and sincere torchbearers. But outside that vacuum, it’s certainly also fair to say this will appeal to a new generation of listeners who, perhaps without knowing the context, would lump this in with hyperpop, a genre that itself lacks any truly defined borders (and really that’s not a bad thing). Ultimately, what counts is not how distorted the 909 is, whether there are enough supersaws, or if a head is adorned with blue dyes versus fitted caps–rather it’s whether the music gets its listeners to respond. I’d say this definitely ought to.
Catnapp – “time on me” (bc)